Our 2020Vision envisages that we will continue to grow Sappi into a profitable and cash-generative diversified woodfibre group. At a group level the product segments we have targeted are: graphic paper, packaging and specialities, dissolving wood pulp, and opportunities in adjacent fields.
In South Africa, our historic market segments have included coated and uncoated paper, and specialities, tissue wadding, containerboard, newsprint, dissolving wood pulp (DWP), paper pulp and sawmilling as well as plantation forestry. We conducted a critical review of each of these markets, with two main criteria:
- Is the market profitable and growing?
- Can we win in it?
The challenge was to convert our business to meet the exacting demands of these markets, reduce costs, improve efficiencies and streamline our product offering. Click here to view the actions we have taken.