Sappi North America Launches New Educational Print Series: Verticals

New Project Shares Powerful Industry Marketing Techniques, Beginning with Higher Education

BOSTON April 6, 2017 - Sappi North America, a leading producer and global supplier of diversified paper and packaging products, has launched the first installment of its new Verticals educational series: The Marketing of Higher Education. Focused on the marketing approaches used by colleges and universities in the United States, the printed book on Sappi’s Opus paper provides research and actionable advice for attracting the nation’s top prospective students in a stunning printed format.

The Verticals series will look at individual vertical markets serviced by Sappi North America and examine the unique challenges, traditions and idiosyncrasies each faces when communicating with its target audience.

“We take great pleasure in creating educational resources for the paper industry as a whole, and the different industries we serve. Following the success of Sappi’s Standard series, we wanted to create something equally impactful for our customers,” said Patti Groh, Director of Marketing Communications, Sappi North America. “The higher education industry has a tough job – they have a limited amount of time and space to reach potential students, as well as their parents, in meaningful ways. Our research and expertise provides a roadmap to the future of cross-channel marketing, direct mail and more.”

The Marketing of Higher Education provides valuable insight into the industry with statistics and data. For example, the U.S. has nearly 5,000 institutions of higher education1 and private four-year colleges spend an average of $2,232 on marketing per new student2. It then leverages the data to showcase various ways to distribute the right messages to the right people efficiently and effectively. Finally, the guide busts common myths surrounding the marketing space.

To receive your copy of Verticals: The Marketing of Higher Education, request a sample here: https://www.sappi.com/marketing-higher-education or speak with your local Sappi salesperson.

To learn more about Sappi North America, visit our new global website today at www.sappi.com.

1Carnegie Classification of Institutions of Higher Education, 2015

2Ruffalo, Noel, Levitz, “2016 Cost of Recruiting an Undergraduate Report

 

ENDS

About Sappi North America

Sappi North America, headquartered in Boston, is a market leader in converting wood fiber into superior products that customers demand worldwide. The success of our four diversified businesses – high quality Coated Printing Papers, Specialised Cellulose, Release Papers and Specialty Packaging – is driven by strong customer relationships, best-in-class people and advantaged assets, products and services. Our high quality Coated Printing Papers, including McCoy, Opus, Somerset and Flo, are the key platform for premium magazines, catalogs, books and high-end print advertising. We are a leading manufacturer of Specialised Cellulose used in a wide range of products, including textile fibers and household goods, and one of the world's leading suppliers of Release Papers with our Ultracast, PolyEX, Classics and Neoterix lines for the automotive, fashion and engineered films industries. Our Specialty Packaging products, such as LusterPrint and LusterCote, represent an important asset in the food packaging and labeling industries. Customers rely on Sappi for high technical, operational and market expertise; products and services delivered with consistently high quality and reliability; and, state-of-the-art and cost-competitive assets and innovative spirit.

 

Sappi North America is a subsidiary of Sappi Limited (JSE), a global company headquartered in Johannesburg, South Africa, with more than 12,000 employees and manufacturing operations on three continents in seven countries and customers in over 150 countries around the world. Learn more about Sappi at: www.sappi.com.